Google Analytics Consulting

There are literally hundreds of data points about a web site recorded every day by analytics tools such as Google Analytics, Google Search Console and other analytics products. The amount of information is overwhelming.

With our web analytics consulting, we help clients: 

• Make sure their analytics tools are set up correctly
• Identify the big picture: how is their site working for visitors?
• Find areas where site visitors seem to have problems when visiting the site
• Track trends that point out opportunities for increased sales, decreased costs or web site improvements
• Ensure the landing page has the right content for visitors
• Create reports that provide actionable insights
• Set up an ongoing Analytics plan

Google Analytics 4 presents some major problems. 

We have been working with it for nearly two years. Some parts are ok, some are not as good at Google  Analytics Universal. If a company is advertising with Google Ads, I do think Analytics 4 is worth working with. But it may be prudent to have another tool as well. The best choice for another analytics tool depends on many factors. 

The data from Google Analytics Universal will no longer be available starting July 1,. 2024. Google  Analytics 4 data is only stored for 14 months at most. Companies will need to figure out a backup plan. We are helping clients with questions such as:

• What data from 2023 is important to keep? What's needed from earlier years going back as far as 2005? 
• What format should we use to store the data? Options include PDF, CVS, docx and others.
• Who will need the data: IT, web site designers, marketing, web site developers, others? 

Were also helping with setup of GA4, including conversions. The integration with Google Tag Manager can be confusing. So can the bot traffic being included that was screened out in Google Analytics Universal. (If you have Direct traffic with zero visit time or engagements on the page from Ashburn VA, Columbus OH or San Jose, it is likely from bots).

Our Approach
 

 We can train people to create their own reports and ongoing or ad-hoc analytics reports. We can also set up a monthly, quarterly or annual plan for reporting. And we can prepare one-time reports that provide specific insights when a company is redoing its web site.

We have assisted  clients in travel, B2b and B2C e-commerce, health care, professional services, software and technology, real estate and other areas.  Please contact us to get started with an audit or an appropriate mix of analytics training and reporting services.