About Marketek Consulting Group

Marketek Consulting Group LLC serves customers who want to use the internet as a strategic marketing tool. Marketek serves clients nationwide plus a few outside the US in B2B and B2C e-commerce, travel, healthcare, software, professional services and other categories.  Marketek is a sole proprietorship.  As needed, Marketek partners with designers, programmers and other marketing consultants.  Marketek was founded in 1997 by Stuart Jenner, formerly of Microsoft, Hewlett-Packard, and Paul Allen-funded startup SureFind Classifieds.

Our values include:

• A focus on cost-effective marketing programs.
• Honesty and full disclosure before and during marketing programs
  • We discuss risks and uncertainties up front
  • Clients have full access to all Google Ads and Analytics data from their site
  • We are thrifty 
  • We are blunt about what's working and what's not working
• Effective use of data to deliver positive returns on investment

Stuart Jenner is the Principal Consultant of Marketek. Before Marketek, he worked as a Product Manager and Product Planner at Microsoft, and in finance for Hewlett-Packard and for a regional investment bank. He is a graduate of the Wharton School of the University of Pennsylvania, where he completed the majors in Marketing, Finance and Operations. He earned his BA from the University of Washington, where he double- majored in Economics and International Studies. He was a member of the UW Husky Marching Band, the Statue of Liberty All-American Marching Band, and graduated Phi Beta Kappa, with Honors, and as a member of Mortar Board.

We use an integrated approach to marketing through search engines. Here's what that means:

1. We start with your business goals
2. We work with you to assess upsides, risks, uncertainties and projected costs for tactics that could help you
3. We use what we learn from one tactic, for example paid search, to make more informed choices on other tactics, such as search engine optimization

Search engines are an incredible marketing tool. However, both ads an optimization at times are not a good use of time and money.    With optimization and paid search alike, we focus on outcomes that are building blocks for increasing your business:

1. Obtaining top positions in Google, Yahoo, Bing and other engines 
2. Managing text that appears in the search engines. The text should both invite a visit to your site and build your brand.
3. Ensuring landing pages have the right content for visitors
   • Communicate key messages and invite them to take a next step

All three outcomes are important for attracting qualified visitors who will turn into customers. Often people focus only on positions or clicks. This is only the starting point.  Visitors need to have a positive experience before they will become leads or customers.

Marketek Principal Stuart Jenner has spoken at numerous marketing and professional events. He is available to present best practices for internet marketing, tips and advice for web site redesign projects, how to use web site data, and other internet marketing topics.