Search Engine Optimization

Search engines are an incredible marketing tool. Where else do interested customers go as often to find solutions? Marketek can assist with developing sites that are search engine friendly and with traffic generation programs that use search engines.

We focus on three outcomes:

1. Obtaining top positions in Google, Yahoo, Bing and other engines when appropriate
2. Managing the text that appears in the search engine results
3. Ensuring landing pages have the right content for visitors

Also on the horizon : preparing for AI searches. Early results for some clients do show a strong presence in Google Search pays off in AI searches.

But in the short run, AI is not the best use of time. the three traditional outcomes are the best use of time. Often people focus only on positions in the search engines. Getting a top position is only the starting point. 

• We often see sites that have great positions, but the text that appears in Google's search listings does not differentiate or motivate a searcher to click.  
• If the page people land on is dated or irrelevant, the visitor may not take the time to go to a better page, they may just leave the site.

Our Approach

We approach optimization projects by first conducting a benchmark assessment, determining whether there's room for improvement, and what will be needed to realize that improvement.
 

We can then provide a mix of implementation and training to help our clients build a sustainable, profitable long - term presence in the engines. We do not use spam techniques and have never had a client removed from the engines .
 

We have assisted optimization clients in travel, B2b and B2C e-commerce, health care, professional services, software and technology, real estate and other areas.  Please contact us to get started with a benchmark assessment or with search engine optimization.